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A racquet club pro shop’s goal is maximizing its revenue per customer. There are several different tactics managers can apply to increase their profitability and take advantage of players who are looking for a deal. Court-fee play, memberships, food and beverage, and pro shop sales are income streams that can lead to an increase in revenue. Within each revenue stream many specific opportunities exist for racquet clubs to produce more...
Racquet club members are a coveted demographic for affiliated marketing companies. The reasoning to bring on affiliated marketing programs can be compelling for a membership director or general manager. First, these programs bring value to members, because getting discounts on apparel, equipment and services like lessons appeals to everyone—we all like to get a deal. Second, the racquet club can make a commission percentage off...
Social media like Facebook and Instagram are more popular than ever—research shows people will spend more than five years of their life using social media. For racquet and paddle sports clubs, having a robust social media program is a great way to keep members connected—and to attract new members. Here at the South Towns Tennis Club in Orchard Park, New York, where I am the Executive Director of Racquets, we are using a...