Affiliate marketing programs adds value to members and generates club revenue

Racquet club members are a coveted demographic for affiliated marketing companies. The reasoning to bring on affiliated marketing programs can be compelling for a membership director or general manager. First, these programs bring value to members, because getting discounts on apparel, equipment and services like lessons appeals to everyone—we all like to get a deal. […]

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Staffing In The Age Of Racquets

If you have ever heard me speak, read any of my articles or (let’s face it) work in the hospitality industry you know that we are living in the Age of Racquets. It is no longer enough to just be great at running tennis programs. The consistent growth in other racquet sports such as pickleball […]

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How Far Can Pickleball Grow?

Kyle Whatnall represents the quintessential young pickleball player the sport is hoping to continue to attract if it wants to continue to be the leader in the competitive racquet and paddle space. The 23-year-old Southern California resident Whatnall played soccer in college and upon graduation two years ago settled into a full-time job with a […]

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