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A racquet club pro shop’s goal is maximizing its revenue per customer. There are several different tactics managers can apply to increase their profitability and take advantage of players who are looking for a deal. Court-fee play, memberships, food and beverage, and pro shop sales are income streams that can lead to an increase in revenue. Within each revenue stream many specific opportunities exist for racquet clubs to produce more...
Pickleball has never been more popular than it is today. No one could have predicted that 55 years after the sport was invented by three dads looking to keep their children occupied during the summer months that pickleball would perennially be named the nation’s fastest growing sport. Pickleball grew in 2020 to 4.2 million players in the U.S., for a growth rate of 21.3% compared to the previous year, according to the Sports &...
Racquet club members are a coveted demographic for affiliated marketing companies. The reasoning to bring on affiliated marketing programs can be compelling for a membership director or general manager. First, these programs bring value to members, because getting discounts on apparel, equipment and services like lessons appeals to everyone—we all like to get a deal. Second, the racquet club can make a commission percentage off...
Social media like Facebook and Instagram are more popular than ever—research shows people will spend more than five years of their life using social media. For racquet and paddle sports clubs, having a robust social media program is a great way to keep members connected—and to attract new members. Here at the South Towns Tennis Club in Orchard Park, New York, where I am the Executive Director of Racquets, we are using a...
If you have ever heard me speak, read any of my articles or (let’s face it) work in the hospitality industry you know that we are living in the Age of Racquets. It is no longer enough to just be great at running tennis programs. The consistent growth in other racquet sports such as pickleball and paddle have lead to an unprecedented demand for racquets. This will change how we staff, program, teach and ultimately connect the dots from...
Kyle Whatnall represents the quintessential young pickleball player the sport is hoping to continue to attract if it wants to continue to be the leader in the competitive racquet and paddle space. The 23-year-old Southern California resident Whatnall played soccer in college and upon graduation two years ago settled into a full-time job with a national sports public relations firm. Seeking a competitive outlet, Whatnall quickly became a...
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